Friday, November 23, 2018

Demystifying ‘blogging’, their revenue streams: the case of Nyakundi, Alai vs Akothee




I hear this line a lot, ‘the more you like and comment the more they smile all the way to the bank’, that line is fallacious.

While there exists a lot of opportunities on social media for an individual who has a massive following and more importantly who has an engaged followers, comments and likes themselves do not translate to money in the account.

To take a step back, the verbal war between Akothee & Alai/Nyakundi is sad and sad indeed. Sad because it reveals the moral decadence that exists and more so because the effect is far reaching and wounding especially to the third parties involved.

Akothee may have developed a thick skin over the years but her kids/parents/siblings/lover (all who are her active followers on her various social media platforms may not)
Alai maybe immune to insults over the years but his wife/siblings/kid(s) may not.

In order to deliver killer punches, the insults are now targeting third parties – the insults are scarring.

There is some level of respect that I have for parents (however young your kid is), there’s some level of respect that I have for mothers, there is some level of respect that I have for human beings in general that uttering some insults even as basic ones as ‘guok’ sounds sacrilegious to me, I wonder the ease at which others can easily say them.

Morals aside

Bloggers have different revenue streams - if we exclude outrageous exceptions where some donations are pegged on for example the number of likes/comments that cleavage/mjulubeng can gunner – these revenue streams are not directly pegged on likes.
Yes, having a sensational even scandalous post that is bound to go viral and drive traffic is good for this third rate bloggers of ours as they more often than not increases the said bloggers following, mere likes & comments do not cut it.

Revenue streams
  • Content marketing – The higher the number of engaged followers you have, the more likely other organizations ‘might’ use your platform to advertise their products and/or services, there are a number of variables to this as well, your reputation as an individual will help filter out the kind of organizations that use your platform/page to advertise.
  • Payoffs to malign/scathe – the dark side of ‘blogging’ especially for the bloggers who lack in morality but have huge following is the fact that an individual/company may pay them off to run scathing attacks on a personality/company
  • Payoff to create awareness/promote etc - back to content marketing
  • AdSense – if you have a blog/website, a blogger can register to have Google enlist their blogs/websites for AdSense, majorly for PPC (pay per click) kind of advertisement.

So, unless someone has been paid to run scathing attacks on an individual, the kind of foolish exchange we see between Akothee & Alai has no commercial angle to it however, it may gain Akothee & Alai more followers which then allows them to have a higher bargaining power when negotiating advertisement deals or brand ambassador representation because:

  •          They will present the number of followers that they have on all the platforms
  •        They can clearly demonstrate (and we have back-end tools to provide this statistics and analytics) the level of engagement that their various posts normally gather – by engagement we are looking at viewership (for video), reactions for Facebook post (likes, shares etc), reach, exposure, retweet level etc.

N/B,
We will be dissecting this blogo-sphere in the coming days…
Stay tuned!



Wednesday, March 7, 2018

Arwa Turns 1 | The Chronicles & The year that was



I would work till the last day, false labor would force me to take my maternity leave, my last trimester with you were my most productive days. I would clock 12+ hours in the office, get home well past 10 pm daily, partly to avoid being alone, partly out of fear.

Things had gone south with your old man.

I had played all the scenarios of bringing you forth in my mind, I was psychologically & mentally ready, I wanted to meet you.

Arwa would be your name.

Your last journeys in the safe confines of my womb would begin, it was on a Sunday, alone in the house. Labor would strike!

I would carry my bag, with calmness that surprised even myself, and off to the hospital I would go.
My 42 hours of pure agony would begin, I longed for my mama.

I would call a dear friend – Sidindi – when the pangs of labor were splitting my womb apart, at 1 am he would rush to the hospital, he would keep vigil with me till your first cry at dawn 5 am on a Tuesday morning. He’s a friend in deed, a friend for keeps. You owe him your appreciation, learn the art of friendship from him.

We did not have a very strong bond immediately after your birth, more often than not I would forget I was a new mother. I resisted most of the assistance offered and insisted on relying on my own strength, I wanted and needed to prove to myself that I could do this, unknown to me I was teetering on a very dangerous ropes. The first 3 days after your birth, I barely ate properly but survived mostly on dates. I almost died!

At 24 days old, having mastered your sleeping pattern and with urgent transaction to make, I would leave you sleeping in the house as I rushed to the bank, this was one of the most worrying of decisions I have so far made in regards to you. Getting to the bank I would find a very long queue, I would plead with the teller to serve me that I had an emergency back home, he would hear none of it. With the thought of a 24 days old baby alone in the house and being almost an hour away stretched all my nerves. I stormed the branch managers’ office and told him I had left behind a 24 days old baby alone and asleep in the house and that I needed to be served urgently otherwise the worry would kill me.

I was served.

Our bond was re-fueled by the worry.

I rushed back home after +almost 2 hours apart, I remember opening the door and rushing straight to where you were sleeping, so peaceful you were, oblivious of the fact that you had been left alone in the house, oblivious of the worry that almost killed mama. Ohh, how I held you so tight this day. This day cemented our bond.

Your birth drew me closer to my sisters- my elder sister especially- and opened my eyes to the bond that I had been missing all along.

In you runs the blood of two of the most powerful men who have ever graced this Kenyan soil – your paternal and maternal grandfathers, the blood of Abonyo Nya’Gumba, my mama, cruises your veins too, I couldn’t be more grateful to God.

You are your fathers’ son and your mama’s boy, a time will come when you will need to curve your niche in this competitive world of ours, you will have to fight for your own space, you will have to fight to be your own man, when that time comes son, mama will expect you to rise to the occasion.
In whatever you do, you will have mama’s support, love and admiration. She will gently guide you through this maze of life, cheering you on, lovingly admonishing you, offering counsel here and there but ultimately she will let you make your own decisions, make your own fair share of mistakes but she will be here to pick you up should you need mama’s shoulder to lie on.

Mama will ALWAYS have your back.

Of the 365 days we’ve had since your arrival that chilly morning on 7th of March 2017, 363 of them I have tucked you to bed, watched you fall asleep, kissed your forehead and felt your warmth. You have filled our house with so much warmth, so much joy and so much love. We have had peace in overflowing portions even when the odds were sometimes stuck against us, we have had you and you my son are enough just the way you are.

We have marveled at each milestone you have achieved and in wonderment realized just how the simplest of things like rolling over bring the greatest of joys.

Every single day is a new experience with you and you always have something new to unleash.
If it’s not raising your fingers when you were 4 months old and staring at them as if they were some sorta new discovery, then it would be your sharp hearing abilities that would detect even the slightest of movements especially that of the door opening and closing up, how you twist your mouth when you are about to cry, how you glow and giggle and laugh when you are happy, how you smile when amused, how you ‘sniffle’ people in acknowledgement and as a sign that a) you notice them or b) you welcome their presence, how you invent the different styles of refusing food; from sticking your tongue out to make sure no spoon goes past it, to blowing everything out, to biting the spoon so hard that one cannot pull it away, to turning your head to angles that only you know how to make, to pretending to be swallowing everything only to store them somewhere in that small mouth of yours and remove everything later on, how you destroy things in the house; I have changed more than 4 phone charges so far among other things that have ceased to exist because of your existence. All these things that you do, add color to my life, to our house.

Then sometimes you fall sick and gloom fills my heart and our house.

You would have your first tooth at 6 months, your first lower tooth, now you have 8 of them, EIGHT! That bites like wild NatGeo animals J.

You would begin seating at 5 months and without support at 6 months

Your first step would be at 11 months, ohh what joy this was!

Your language is a combination of many syllables and sounds; I know when you are throwing tantrums and when you are serious, I know when you just need mummy’s attention and when hunger pangs hit, I know when your diaper needs changing and when you need your own space, having the chance to intimately experience and know these has been the greatest gift 2017/2018 has offered me, offered us.

You are my confidant son, I don’t talk much, I don’t open up as much, more often than not I keep my feelings to myself; my worries, my low moments and the moments I’m fighting my demons. I have not only opened my heart but my world to you, I tell you my deepest of worries, concerns, ambitions and plans. I share with you myself, my being. And sometimes you reward me with a smile, sometimes you just trace my facial features, the feel of your lil’ hands on my face is always heavenly, sometimes you look straight and deep into my eyes, my soul and sometimes you behave as though you heard nothing.

I thank God for you.

Sometimes emotions overwhelm me, sometimes I wake up with a heavy heart but you make a lot of things look and feel better, you give me hope, you make me want better, you make me be better.
And as if just having you was not enough, God would send the best of the best nanny our way, she is one of the few people I fully entrust your care to when am grinding and hustling in these streets of Nairobi to offer you a comfortable life, we love her and pray for her and if God wills, we would love to make her dreams have wings someday.

Another Michael would join our lives in the year that was, a unicorn - the last unicorn if you may - a true testament that God weaves our stories in the best way only HE knows how. He warms mummy’s heart this one. And with him on-board, three Michaels would be in mummy’s life, three Michaels of three generations apart, all greatly valued, all great and/or poised to be great men; Michael mummy’s uncle (the one you are named after), Michael mummy’s anchorage (the one who warms mummy’s heart) and Michael the prince, the one who crowns mummy’s empire, the heir apparent, the one who will perpetuate mummy’s dynasty, the one who has stolen mummy’s heart.

Our journey has just began son, it will be full of twists and turns, heartaches and joys, sun and gloom but one thing is for sure, we will build our empire an enviable empire, the Minto Dynasty. TOGETHER!

Your love is pure, undiluted, untainted, no expectation pegged to it.

I have been loved son, I have loved deeply but this love of ours is different.

It's a different kind of love.

Happy 1st one Arwa, unto many more to come.